WEBSITE PLANNING WORKSHEET

6421 Hampton Avenue St. Louis, MO 63109 - 3610
314-481-7337 F: 314-481-6701
info@goodnewsherald.com

Today's Date: , 20            Company Name:

This questionnaire is designed to enhance communications between the Good News Herald (GNHMM) and our website clients. It provides a record of our mutually agreed plan. After the form is completed and submitted, a copy will be emailed directly to you for your records, and as a reference when discussing your project with a GNHMM representative. WE CANNOT BEGIN WORK ON YOUR SITE UNTIL THIS FORM HAS BEEN COMPLETED AND SUBMITTED!

1. Purpose. Give the most important purpose a "1", and the next most important a "2", etc. List those purposes that do not interest you as "0".

To gain a favorable impression of the company or organization
To develop a qualified list of prospects
To sell products directly taking credit card over the internet
To encourage potential customers / members / listener / readers to contact us
To make available product information and price lists to distributors
To make available product information and price lists to customers. 
To Strengthen brand identification
Other; please explain:


2. Site Organization Choose the titles of your pages: (Home and Contact pages are automatically included)

About Us
What's New?
Products and Services
FAQ
Newsletter
Response Order Form
Other

TOTAL NUMBER OF PAGES:

3. Site and Domain Names:
Site Name on Masthead:

Your domain name must be registered through your web hosting service and approved by a domain registration service before you can use it. You may check the availability of your domain name at www.godaddy.com

Domain Name:

4.Masthead Graphic. It is very helpful to include copies of any company / organization marketing materials that you currently have, i. e. brochures, newsletters, etc. so that we can see how you present your company image.

Company / Organization Logo incorporated in the masthead graphic? If so, we will contact you so that you may email your logo to us
Photo or Drawing of product or services?

Typeface preference:

Preferred colors:

Other ideas:

5. Colors and Accents. For the most part, we recommend a white background for best readability and contrast, with a band of color or a pattern running down the left margin of the website.

Your Preference:

6. Navigation Systems. The navigation system of all our standard website packages includes:

Colored bar "Image Map" A short summary of words indicates each page, or a section in larger sites. This appears at the bottom of every page, and sometimes we place it at the top as well. We use server side image maps to make it easy to expand the site at a later time without having to change the coding on each page of the site. For this reason, and to keep costs down, we do not include separate "buttons" on our standard sites. Included in sites of five pages or more.

Left-Side, Right-Side, or Top-Placed Menus with text links are especially useful on larger sites, included in sites of five pages or more.

Search Engine is useful on larger sites to help visitors quickly find what they're looking for (Additional Charge)

7. Basic Page Elements. These are the important items which appear on nearly every page on your website (except the "home" page)

1. Page Titles which show up at the top of web browser only
2. Top-of-Page Graphic based on the design of the masthead graphic.
3. Page title in larger type. Heading font style:
4. Text. Body Font Style:
5. Image Map by Image Map bar
6. Standard company ID near bottom of the page.
7. E-mail response link to the following e-mail address:
8. Copyright and Trademark information in small print at the bottom of every page. Do you have any trademarks or service marks? If so, please list them here and indicate which are registered trademarks.

8. Photos, Graphics, Animations, Sound, and Video. Our contract includes a statement that you can own the copyright to, or have permission from the copyright owner, to use any photos or graphics you can send to us.

Clipart tends to look unprofessional on websites. We recommend photos.
Photos you supply either by e-mailing them in ".jpg" or ".gif" form or saving on a CD. You can also provide photos for us to scan and return (not recommended).
Stock Photos obtained from Corbis or a similar stock photos site

For an extra charge, we can equip your web pages with:

Sound, either MIDI musical background or streaming Real Audio for music or voice
Animated GIF Images. We can also design custom animations.
Shockwave Animations
Flash
Video Clips

We do not include page counters on our standard website packages. GNHMM submits your information to web search engines to "register" your website after final payment is received. Before doing this, we work with you to organize 50-100 keywords and a carefully constructed 25-word sentence which contains the most important keywords to keep you at the top of search engine lists.

9. Maintenance. Target date for completion: month: day , 20

Package prices include minor updating over the first six months of the contract. This covers minor price changes, product changes, etc. It does not include major changes, such as changing newsletter content (which essentially involves constructing a new webpage) or creating a new masthead, which is billed at an hourly rate.

10. Approval. On behalf of my organization, I approve the above plan which I have developed with GNHMM to construct a website, and I authorize GNHMM to use this website planning form as the basis of the project.

Initials: